The Beer Archives: Two Beers! Count ’em! Two!

Hmmm… what the hell happened here? Did we double-book our beers this month? Whatever the case, here’s this… thing. It’s orange because of October and pumpkins and Halloween and whatnot. I think I was going for kind of a playing card thing. Maybe I should’ve flipped the bottom half upside-down. Would that have confused people? Probably.

Remember when I was looking for pumpkin artwork and I stumbled across the “lost” design for Lakefront’s Pumpkin Lager? This was the sign I was working on. I do like the pumpkin on this one better.


The Beer Archives: Staghorn Octoberfest, September 2015

Staghorn! Again! A September tradition since 2007. I like this one. I broke with the my own personal tradition of depicting a beer server in a dirndl and switched over to lederhosen, because I believe in equal-opportunity ethnic clothing. I also like the little German fella with the truly heroic mustache. I have no complaints with myself on this one, which is a rare treat indeed.

The Beer Archives: Lakefront Belgian White, August 2015


Well, this is something. I’d recently rewatched The Big Lebowski before I worked on this, so… bowling. Yep. That’s about it.

I saw The Big Lebowski in a now-defunct movie theater back in 1998. At the time it was considered by critics to be one of the Coen bothers’ lesser works, and something of a letdown after Fargo.  I thought it was great. I’m glad to have been proven right by history. That rarely happens.

The Beer Archives: New Glarus Totally Naked, July 2015

Yes, we’ve skipped over June 2015. Why? It was a new Lake Louie beer, and they wanted the sign to look just like the label. I did no design work save adding the price. And no one wants to see that, so here we are in July and yet another New Glarus Totally Naked design. I was told soon after this appeared that our spokesperson looked like Pippi Longstocking, which I found disturbing. I still do, so let’s not dwell on this forgettable design.

The Beer Archives: Hinterland Saison, May 2015

Try to work "coq hardi" into conversation today

Bold and simple, as it should be. Does Hinterland still make this? Yes, it looks like they do. How marvelous.

Fun fact! My great-great-grandfather hailed from Belgium. Johannes Baptiste Bardouche was his handle. Hell of a name.

The Beer Archives: Capital Grateful Red, April 2015


I hate this. I hate the Grateful Dead, I hate tie-dyed bullshit, I hate those fucking dancing bears, I hate all the lazy-ass 60s hippie cliches. So I had no inspiration for this one, I froze up, and I crapped this garbage out in a rush. Sorry, Capital Brewery.

The Beer Archives: O’so Dr’s Bock, March 2015


“Oh, that one will be easy,” they said. “It’s like ‘Spock,’ right? You’re a nerd, so it’s right up your alley.” No. Well, yes, I am a nerd. So that made it harder. Spock, you see, is indeed the Star Trek character. But Dr. Spock refers to Benjamin Spock, the only famous pediatrician to have existed. And what the hell am I supposed to do with a reference to a kids’ doctor? This one screwed me. Go with the obvious (but wrong!) sci-fi nod? No sir. But go with the correct reference and I’ve got a beer in a diaper and everyone’s confused. Pain in the ass.

In the end I gave up and threw this together. Whatever.