Holy damn, a design I actually like! This one was fun, as our Norse friend indicates. I borrowed the colors from the beer’s label, and then went back to the Saul Bass well for inspiration. Eagle-eyed viewers thought they detected a hat tip to South Park’s depiction of Canadians, but this was unintentional. More eagle-eyed viewers correctly noted an homage to Elmer Fudd’s Siegfried in the classic “What’s Opera, Doc?” Bugs Bunny cartoon.