I distinctly recall being a bit baffled by this choice of beer. I mean, it’s seasonally inappropriate, right? Wheats should be consumed in summer. This is October. What do I do with a wheat beer in October? Add scary clowns, of course. And here we are.
This started as an homage to the Saul Bass “One, Two, Three” poster, then quickly spun into a different sort of lunacy. It’s busy and weird and soiled and I like it.
Holy damn, a design I actually like! This one was fun, as our Norse friend indicates. I borrowed the colors from the beer’s label, and then went back to the Saul Bass well for inspiration. Eagle-eyed viewers thought they detected a hat tip to South Park’s depiction of Canadians, but this was unintentional. More eagle-eyed viewers correctly noted an homage to Elmer Fudd’s Siegfried in the classic “What’s Opera, Doc?” Bugs Bunny cartoon.
Young graphic artists, take heed: you simply cannot call yourself a designer until you’ve ripped off Saul Bass a few times. This is stylistically swiped from that great man, and yet it remains a piece of which I am quite proud. After all, a good piece of thievery takes skill and effort, and this ain’t bad at all if I do say so myself.
Bitter Woman is one of Tyranena’s most popular beers, but I wanted to do something that didn’t resemble their labels… and something different from my usual retro nonsense. I put real time into this, and people dug it. I’m still pleased with it. Good colors, decent text, and a nice little tip o’ the hat to 1960s movie posters. That skull that appears in the silhouette is pretty obvious on a screen, but it was actually rather subtle in print. Those who caught it considered themselves quite observant and clever. As they were, of course.
I was so happy with this that I restrained myself from doing another Saul Bass ripoff for several years. Alas, I eventually went back to the well. Why the hell not? It’s not like I have any new ideas of my own…