I distinctly recall being a bit baffled by this choice of beer. I mean, it’s seasonally inappropriate, right? Wheats should be consumed in summer. This is October. What do I do with a wheat beer in October? Add scary clowns, of course. And here we are.
This started as an homage to the Saul Bass “One, Two, Three” poster, then quickly spun into a different sort of lunacy. It’s busy and weird and soiled and I like it.