And here we go with 2014 and New Glarus Belgian Red. I originally had something very different in mind; that “Break Winter’s Icy Grip” line was inspired by a an old advertisement for shovels and snowblowers and such, and thus the design was going to look more like a 1960s newspaper ad. I couldn’t make it work the way I wanted, so I ended up with this Art Deco-ish thingy.
It is what it is. The biggest challenge with this beer is that people see “red” and they immediately think red ale… and this ain’t that. So I usually go overboard with the cherry elements and descriptive language. If the customer can’t figure out that this is a cherry beer, then that’s not my problem. Poor fools.