I wandered off from a behind-the-scenes tour of a crumbling old building with architectural significance and found an ancient projector. Or maybe it was a spotlight. Whatever it was, it had a really intricate trademark design. So I stole it… wait, no, I repurposed it for the Furthermore Fatty Boombalatty design. It has absolutely nothing to do with the beer itself. I just liked it and I was running out of time and ideas. So here we are.