And here we go with 2013, launched with what I believe to be an attempt to rid the cooler of surplus inventory. I can’t for the life of me remember what inspired this design, though it was probably old circus posters and such. It’s adequate, though if I had it to do over again I’d spend more time on the warping effect you see on the various beer names. Speaking of which, I distinctly remember running out of steam with the different beer offerings somewhere after “saison.” “Cream ale” and “blonde ale” were definitely fillers. So it goes.
October 18, 2015
The Beer Archives: A Whole Mess o’ Beers, January 2013