I wanted it to look like old dairy packaging. How innovative. It’s not that bad, really, though the cow is too cutesy-poo. I wish it was rougher. More R. Crumb, less Disney. Oh well.
Lake Louie’s Milk Stout is a damn fine beer, by the way. The first time I had it was right off the tank at Lake Louie during a Saturday morning brewery tour many years ago. “It’s a good breakfast beer,” announced owner Tom Porter. He wasn’t kidding, and he was absolutely correct.