The Beer Archives: Hinterland IPA, September 2012


I think… think, but can’t be sure… that this was inspired by a vintage cereal box. Something from Kellogg’s, most likely. The body is cartoony clipart, and the head is actually from a hop tattoo that I designed for a friend of mine. It’s not plagiarism if you steal from yourself, it’s efficiency! Sure, why not.

Word on the street is that Mister Hop was deemed quite charming by a few people. Too bad; this is his only appearance. Cherish this brief moment.


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