The Beer Archives: Pearl Street El Hefe


Now this fella right here is inspired by advertisements that one might have found in old issues of Popular Mechanics. The design has nothing in particular to do with Pearl Street’s Hefeweizen, but it’s too late to do anything about that. The gentleman in the upper right corner is rather rough, and I would have preferred to have another go at that element. Overall, though, I like the whole thing… especially the language. The phrase “a man of science” still makes me laugh for some stupid reason. I was tempted to refer to him as a “scientician,” but chose better of it.




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