I’d found an old beer ad from a magazine or newspaper. It was just red and black text and grayscale images of the product in six-packs and bottles, with a smiling jackass alongside a phrase like, “I invite you to enjoy the new taste of such-and-such…” I thought the look might work for this beer sign. No, it does not. Pretty weak sauce, this.
November 29, 2014
The Beer Archives: Potosi Cave Ale, April 2011