The Beer Archives: PBR, June 2009


Eh. It’s a thing. This was designed two years after my first beer poster. Happy anthropomorphic beer, retro script. Welcome to the rut. Take a seat and stay a while.

I was looking at old dairy packaging when I designed this. I think a lot of it comes from a container of butter. I don’t hate the pattern in the back, and I sort of like that I felt compelled to include the words “Pabst Blue Ribbon” in parentheses. PBR could stand for anything, after all. At the end of the day, it’s nothing to get excited about. The design, that is. Cheap PBR? Always a thrill.


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