Dipping my toe in comic narrative structure. I’ve actually been cartooning in one way, shape, or form my entire life, so I like these kinds of elements. This is a pretty simple approach, but it won’t be the last time I play around with the language of comics for beer signs.
I think this design is the first time that the influence of Chris Ware rears its head. It’ll crop up again. Overall there’s a straightforward goofiness I like here. The drinker is so, so simple that I find him hilarious. I think I’d do something different with the placement of the quotation marks if I had it to do over again, but what the hell.
“You may find yourself…” is, of course, swiped from Talking Heads.