The Beer Archives: Point Einbock, March 2008

See the goat? There's a goat


Here we have essentially the same idea as my first Point design, but executed in a far, far better way. There’s actually a unifying art deco concept going on here. Colors are better, too. So it’s not the greatest thing in the world, but we’re going in the right direction. Solid improvement, B minus. Keep at it, sporto.

Wikipedia tells us that the bock style of beer originated as an ale in the German town of Einbeck and was later adapted into a lager by Munich brewers in the 17th century. They pronounced “Einbeck” as “ein Bock,” which means billy goat. Those wacky Bavarians. Anyway, the image of a goat tends to appear on bock labels. See the little goat silhouette in the lower right? That’s why it’s there. News you can use.



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