The Beer Archives: New Glarus Snowshoe Ale, January 2008

Pink is festive, yes?

Pink is festive, yes?

New Glarus Snowshoe Ale is an amber ale, and is not bad. Phillips Sno Shoe Grog is brandy and peppermint schnapps, and is quite bad. But hey, whatever gets you through the soul-crushing cold of Wisconsin winters.

This is okay. The color scheme came from an 1960s advertisement for snow shovels or winter gear of some kind. Lots of pink. It’s not a color I use all that often, so this was kind of fun. I was going for sort of a halftone effect with the dots on the mountain, but it doesn’t really work. I’m sure I cobbled that guy together from different chunks of clipart. Is that a martini he’s drinking? Huh.





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