The Beer Archives: Blatz, November 2007

So damn classy.


I still like this one, and I don’t feel the slightest bit bad about it. There’s just something about it that makes me laugh. And Blatz was my go-to beer for a very long time. Not that it was a good beer by any means. It was just the beer I’d drink instead of water. Water, after all, is boring.

I always liked those old ads that showed a barely anthropomorphic character as a spokesperson. They raised more questions than answers. How does that spinach can with legs perceive its surroundings? It has no eyes! No ears! No mouth! How does it scream out in pain? Was I overthinking it? Probably.

Blatz, I’m told, is no longer available on tap. They don’t package it in kegs anymore. We live in tragic times.


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