This was the very first beer poster I designed, way back in 2007. Oh, to be young again. Anyway, the idea was to create something that would fit into the bar’s vintage supperclub aesthetic. I spent more time on this than you’d think.
The color scheme and some of the design elements came from a 1960s Schlitz coaster. The happy little beer is based on an anthropomorphic coffee cup I found in a collection of free retro clipart. We’ll see him again, as I am a lazy man.